Instagram Reels or TikTok - Which Should You Be Making?

From similar explore pages, video editing abilities, and the overall concept, it makes sense why users are directly comparing Reels to TikTok. Is there even a difference? Does it matter which one you use for your brand?

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Right now, TikTok is emerging as one of the most popular and powerful social media platforms on the planet. While young Gen Zers were once the main TikTok demographic, as the popularity of this short-form video sharing platform grows, droves of millennials are also flocking to the platform.

What’s the Difference?
To help guide you to social media success, we’ll look at

Demographics
Statistics show that roughly 64% of Instagram users are between the ages of 18 and 34. The percentage of U.S.-based TikTok users aged 10-19 is estimated to be 32.5% alone, with users identifying as female outnumbering men on both platforms.

Algorithm
Very little information is known on why or how Instagram selects the featured content that appears on their Explore page. TikTok on the other hand, is very transparent on how their system works.

In-app Editing Features
Things like filters, music/sounds, and closed captioning, again, both exist on each platform. So it really just comes down to personal preference which app is “better” for you to use. A major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features. They allow for a more collaborative experience among users.

Paid Advertising, monetization and E-commerce
Instagram Reels ads look a lot like Instagram Stories ads. They are full-screen, vertical videos, and will appear in between individual Reels.
TikTok also offers In-Feed Ads but takes them a step further with things like Branded Hashtag Challenges and Branded Effects.

Both TikTok and Instagram Reels provide benefits and drawbacks, but it is entirely up to you which of the two (if not both) you will use. By taking advantage of these two platforms, users can capitalize on the unique benefits that TikTok and Reels have to offer.

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