Instagram Reels and TikTok: Marketing For Short Attention Spans

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Muriel Foley is the Founder and Managing Director of MGFD, A Digital Marketing Consultancy specialising in Digital strategy, Social E-Commerce, Digital Training & Campaign Planning.

2021 is the year of short-form video content. Attention spans are getting shorter and the swipe rates are increasing. This has led to the soaring popularity of TikTok and Instagram Reels. Muriel will guide you through platform and content best practices to help you to stop those thumbs!
Take-aways include:

Why short-form content is king
Understanding the TikTok mentality
Why you need to be using Instagram Reels
How to use TikTok (for beginners)
How to use Instagram Reels (for beginners)

Muriel has over 9 years of experience in Digital Marketing in both Ireland and Canada.

During her time in Canada, Muriel worked as Paid Social Lead for a Global agency where she developed Paid Social strategies for national and international clients in the retail, hospitality, food and beverage and auto industries.

Muriel is a Digital Marketing lecturer at Cork Institute of Technology (now MTU) and is also a mentor on the MA in PR with New Media course.
Brands Muriel has worked with include adidas, Coca Cola, Diageo, Home Depot, ALDO, Trend Micro, Jägermeister, Air Transat, Keanes, Kilkenny Shop, Subway Canada and General Motors.