Insights on marketing and branding 2.0 | Branding and marketing strategies 2020 | Episode 17

How have Gen Y and Gen Z impacted marketing and branding?

What is Marketing and Branding 2.0?

Millennials and Gen Z are re-defining consumer behaviours and what they expect.

They expect brands to stand for something like sustainability for instance. Or specific social values.

Technology has been another game-changer that has widened the scope of consumer interaction with the rise of social media.

From “one-to-one” to “many-to-many”

So if you are managing a brand and want to know how branding and marketing will evolve in response to these underlying changes, please watch the video.

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Nandu Nandkishore is a noted keynote speaker, author of articles in HBR and consultant, with over 40 years leading organizations like Nestlé globally as a C Suite Executive, and thereafter nurturing innovation as a Venture Capitalist & mentor.
Nandu Nandkishore has several helped people and businesses all over the world, grow and "Realize their potential."

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