Insights Into Navigating B2B Ecommerce Trends

Lance Owide is the Senior Director and General Manager of B2B at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. Prior to his role at BigCommerce, Lance honed his expertise in finance, spending four years at UBS investment bank and another four in private equity at Apollo Global Management. Moving from finance to the forefront of the e-commerce industry, Lance brings a robust understanding of digital transformation and growth strategies for manufacturers, distributors, and wholesalers in a rapidly evolving online marketplace.

Here’s a glimpse of what you’ll learn:
• [0:00] Introduction
• [1:44] Lance Owide shares his transition from traditional finance roles to digital e-commerce leadership
• [4:37] Why B2B businesses are adopting e-commerce faster than B2C
• [10:47] The benefits and challenges of omnichannel sales strategies for B2B companies
• [11:33] How personalization in e-commerce can dramatically increase average order value and conversions
• [15:27] The generational shifts in B2B businesses fueling digital adoption
• [27:46] Insights into the critical elements B2B buyers seek in an e-commerce experience
• [34:48] AI’s potential to revolutionize B2B e-commerce, from product descriptions to customer service
• [41:45] What is the importance of integrations and streamlined operations in B2B digital success?
• [50:00] The critical role of security and compliance in building trust in B2B e-commerce.

In this episode…
Digital transition, especially for businesses in the B2B sector, is not always smooth sailing. The shift demands an understanding of not only the technology but the needs and behaviors of digital-savvy buyers. How can companies navigate this complex landscape and ensure they're not left behind?

Enterprise e-commerce guru Lance Owide shares his rich experience transitioning from the world of banking to the front lines of digital e-commerce. Lance breaks down the digital transformation journey for B2B businesses, emphasizing the importance of adopting e-commerce strategies that are tailored to the evolving needs of B2B buyers. He discusses the trend toward self-service platforms and the crucial role of an omnichannel presence, highlighting how personalization and AI are transforming the B2B space. His insights provide practical takeaways for businesses looking to harness digital power for growth and customer loyalty.

Tune into this episode of Proof Point as Stacie Porter Bilger chats with Lance Owide, the Senior Director and General Manager of B2B at BigCommerce, about digitization and e-commerce innovation in B2B. Lance highlights the synergies between tech, finance, and B2B e-commerce, dives deep into the strategies and tools for pivoting to a digital-first marketplace, and discusses the value of modern systems, such as ERP and BigCommerce platforms, in facilitating digital transformation.

Resources mentioned in this episode:
• Stacie Porter Bilger on LinkedIn - http://linkedin.com/in/porterbilger
• Proof Digital - https://proofdigital.com
• Lance Owide on LinkedIn - https://www.linkedin.com/in/lance-owide
• “Checkout Champions: Boosting Ecommerce Revenue” with Lauryn Spence on Proof Point - https://proofdigital.com/checkout-champions-boosting-ecommerce-revenue
• Lauryn Spence on LinkedIn - https://www.linkedin.com/in/lauryn-spence-74949784

Sponsor for this episode...
This episode is brought to you by Proof Digital.

We are a strategic and creative performance marketing agency partnering with organizations to create data-fueled marketing engines that drive growth and deliver a tangible ROI.

Founded by Stacie Porter Bilger in 2012, Proof Digital employs a strategic marketing approach by blending today’s marketing tools like SEO, PPC, and paid social ads with traditional sales funnel processes.

Ready to get results? Visit https://proofdigital.com to learn more.