Insider Talks 4: Tmall Global from A to Z: A great way to test your product in China

In this episode, we spoke to Chloe Goncalves, ex - International Business Development Manager of Tmall Global (Alibaba, Tmall Greater Paris Metropolitan Region), about everything companies should know if they want to enter the Chinese market, including test periods, budget requirements, marketing strategy, warehousing issues, and much more.

Listen and explore:
00:00 Intro
02:40 What are the 2 main types of Tmall Partners (TPs)? TP-service provider and TP-distributor
03:05 What is the ‘three-parted relationships’? A pattern and steps for a brand to sell goods through Tmall
04:10 How much does it cost to get on Tmall Global? one-time deposit, annual fee, and commission fee
06:34 How much of my budget should I invest into Marketing on Tmall Global?
08:58 What warehousing issue should I be aware of with Tmall Global? 4 types of logistics, location, and prices
12:53 Why selling on Tmall Global is a perfect way to test the Chinese market
14:40 What kind of brands are Tmall Global willing to work with?
16:10 On Tmall Global, which segments are already saturated and vice versa which segments are just starting to blossom?
18:09 Surprising case studies of young and relatively small brands in their domestic markets that blew up Tmall Global
20:45 ‘360 strategy’: 种草
22:25 What are the Limitations of Tmall Global vs Tmall?
26:25 What kind of packaging solutions does Tmall Global offer?
28:00 How to transition from Tmall Global to Tmall? Create more touchpoints with your consumers in China
30:15 What is Kaola platform today?
34:10 Can I get access to Tmall Global’s customer data? Using Tmall dashboard35:33 Go further and access request to a data bank
39:13 Should I focus on Chinese spending holidays? Build your consumer base first with smaller festivals and retarget them during the biggest festival, Double 11
44:23 What is the perception of European brands among Chinese consumers
47:27 TMIC initiative

#InsiderTalks #TmallGlobal #Crossborder