Insider Talks 1: China e-commerce game-changing concepts

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In this issue, we spoke to Renata Thiébaut, award-winning e-commerce & Innovation executive and researcher & head of business intelligence at Web2Asia, about China's e-commerce game-changing concepts. Web2Asia is a Shanghai-based full-service digital marketing agency and award-winning Alibaba recommended E-Commerce Operation Tmall Partner ("TP") aka Trade Partner for Tmall, Tmall Global, JD, JD worldwide, Kaola & others providing digital strategy, online performance marketing and e-commerce setup and operations.

Listen and explore:
00:00 Intro
01:26 Discount coupons are not all mechanisms during Double 11
03:38 Co-branding is a normal way of doing business in China but what to watch out for
05:00 The most interesting Double 11 campaign in 2019 - livestreaming together with Kim Kardashian and Viya (薇娅)
06:02 Co-branding with big designers
09:02 Marketing calendar for e-commerce in China
12:10 2 things to keep in mind to succeed on Tmall
14:02 Tips for cosmetic brands in particular
16:33 ‘Pyramid of affiliation’ - 2 models to work with KOLs & KOCs
23:06 Pros of informal type of live streaming
24:57 Create a community and debate via live streaming
26:28 Private Traffic: The future of personalized branding in China
30:26 New competition created by Chinese brands
34:28 Keywords in e-commerce for 2020 and 2021

#InsiderTalks #eCommerce #China