Inside Target’s Strategy to Beat Amazon and Walmart’s Fast Delivery

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Target uses its almost 2,000 stores to deliver 95% of its online orders. Now it’s ramping up its shipping speed by investing $100 million in local sortation centers to keep up with companies with strong e-commerce like Amazon and Walmart. Target’s strategy is a big departure from how retailers typically fulfill online orders - using giant warehouses to ship packages across the country.

WSJ visits Target’s first sortation center to explore its store-centric strategy.

0:00 Target’s biggest asset
0:55 Process and strategy
6:06 Can Target catch up?
7:23 Challenges

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