Inside Amazon’s Strategy to Redefine Fast Delivery, Again

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Amazon is the king of fast delivery – it pioneered the free two-day shipping model customers have come to expect. As competitors like Walmart and Target ramp up delivery speeds to take a piece of the e-commerce pie, Amazon is overhauling its distribution network and investing heavily in its drone delivery program, more automation and electrifying its delivery fleet.

WSJ visits a same-day facility to explore Amazon’s fast-shipping strategy.

0:00 Amazon fulfillment centers
0:56 Process and strategy
5:08 Why fast delivery is important
5:53 Challenges and criticism

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