Inside 'Africa's Amazon': Jumia

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Juliet Anammah, Chairwoman of Jumia Nigeria and Head of Institutional Affairs at Jumia Group joins us at WIRED Smarter 2020 to share how Jumia, Africa’s biggest e-commerce site, besting Amazon and Alibaba, and also the first African start-up to be listed on the New York Stock Exchange, is building a unique business ecosystem across the continent.

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Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers.

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