Imteaz Lecture on Digital Marketing and AI in the CPG Space

About This Lecture

Join Imteaz Ahamed, the Director of Performance Marketing at Reckitt, as he shares his extensive knowledge and experience in digital marketing and AI, particularly in the Consumer Packaged Goods (CPG) space. This lecture is a must-watch for anyone interested in the cutting-edge intersection of technology and marketing.

Timestamp & Key Topics

- 00:00:00 - Introduction: Introduction to the speaker, Imteaz Ahamed.
- 00:00:22 - Overview of Reckitt: Insights into the company Reckitt and its range of products.
- 00:01:08 - Focus on Retail Media and Data Clean Rooms: In-depth look at retail media and the importance of data clean rooms.
- 00:01:37 - Career Path at Reckitt: Imteaz's journey through various roles within Reckitt.
- 00:02:01 - Career Evolution: Discuss how Imteaz's roles and responsibilities evolved.
- 00:02:54 - Shift to E-commerce and DTC: The transition towards e-commerce and direct-to-consumer models in the industry.
- 00:03:24 - Global E-commerce Strategies: Applying e-commerce strategies globally, with insights from China.
- 00:04:00 - Direct-to-Consumer E-commerce Specialization: Experience in specializing in DTC e-commerce.
- 00:05:26 - Extra-Curricular Activities: Imteaz's involvement in a podcast and startups.
- 00:06:19 - CPG Industry Transformations: Changes in the CPG industry over the past decade.
- 00:07:11 - The Digital Consumer Journey: Examining the consumer journey in the digital era.
- 00:08:09 - Digital Media Transformation: The shift from traditional to digital media.
- 00:10:13 - Retail Media Strategies: Tactics used in the retail media space.
- 00:11:34 - Advantages of Data Clean Rooms: How data clean rooms are leveraged for marketing insights.
- 00:13:12 - Understanding Data Clean Rooms: Detailed explanation of data clean rooms.
- 00:16:06 - Amazon Marketing Cloud Case Study: Case study on the effective use of Amazon Marketing Cloud.
- 00:17:00 - Baby Formula Market Strategies: Targeting strategies in the baby formula market.
- 00:18:04 - Campaigns in Infant Nutrition: Initiating campaigns in the infant vitamins range.
- 00:19:06 - Assessing Marketing Performance: Discussion on evaluating marketing performance metrics.
- 00:20:53 - The Role of Ad Optimization Models: Exploring the functionality of Ad Optimization models.
- 00:22:34 - Campaign Performance Analysis: Techniques for analyzing campaign success.
- 00:25:57 - Lecture Summary: Summarizing the key points and takeaways from the session.
- 00:27:47 - Highlighting a Personal Project: Sharing a unique augmented reality project experience.
- 00:29:15 - Team Structure and Collaboration: Insight into team collaboration and role distribution.
- 00:31:09 - Adapting Marketing Strategies: How to adapt marketing strategies based on industry changes.
- 00:32:09 - Customer Acquisition vs Market Share: Balancing new customer acquisition with competing for market share.
- 00:33:15 - Category Specific Marketing Tactics: The importance of understanding unique category dynamics.
- 00:35:14 - Consumer Behavior in Specific Categories: Analyzing specific consumer behaviors in the baby formula category.
- 00:36:36 - Project Discussion: Moving to a discussion on project work.
- 00:36:50 - Closing Remarks: Final thoughts and conclusion of the lecture.

Conclusions

Imteaz Ahamed provides a comprehensive overview of the latest trends and strategies in digital marketing and AI, with a focus on the CPG industry. His expertise offers valuable insights for professionals looking to navigate the rapidly evolving marketing and technology landscape.