Improving Performance and Measurement for the Holiday Season

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While this seasonal cycle may not be new, the digital landscape looks quite different than it did a year ago. As the industry embraces new standards around privacy, this has disrupted the traditional paradigms around digital advertising, and advertising platforms have had to adapt their solutions alongside it.
While privacy has been a part of Snap’s DNA from the very beginning, we’ve been working hard to future-proof our ad products so that you continue to get access to the features you rely on to drive business outcomes, in a privacy-centric way.