If you were given $1,000 to experiment on paid social, what would you do? On this episode of IML, we discuss why a retargeting audience could be the best place to start with Gorilla 76 Performance Marketer Kevin McClary.
Kevin walks through how to create the audiences in the LinkedIn ad platform and Mary discusses how a self-reported attribution form field can help you make sense of the "direct traffic noise".
Join the Industrial Marketing Live community LIVE on the first Tuesday and last Thursday of each month in 2022.
* Register here: https://zoom.us/meeting/register/tJYrfuGoqzojHdL1bZguzD-GFcWRdfUsOrHD
Kevin walks through how to create the audiences in the LinkedIn ad platform and Mary discusses how a self-reported attribution form field can help you make sense of the "direct traffic noise".
Join the Industrial Marketing Live community LIVE on the first Tuesday and last Thursday of each month in 2022.
* Register here: https://zoom.us/meeting/register/tJYrfuGoqzojHdL1bZguzD-GFcWRdfUsOrHD
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