Humble Beginnings with Big Ambitions: Must Have Ideas

Must Have Ideas had humble beginnings with big ambitions. In 2018, Amy Knight co-founded an e-commerce home goods business out of her living room in Rochester, England. Must-Have Ideas has grown into a warehouse with a full-time staff focused on top-notch customer service. Knight's marketing strategy involves spending $1.4 million per month on Facebook and Instagram advertising. Being a family-run business, they believe that good old-fashioned customer service is at the heart of everything they do. They're on a mission to bring exciting, innovative "must-have" products to consumers. Watch until the end to hear first-hand how they came about, what their strategy includes, how they scaled their business and more.

Must Have Ideas: https://musthaveideas.co.uk/

00:00 - 03:27 Meet Amy
03:27 - 05:40 Strategy
05:40 - 07:55 Customer Service
07:55 - 11:10 Top Qualities
11:10 - 12:43 Investment & Scaling Their Business
12:43 - 14:40 Leadership Style
14:40 - 16:30 Pride & Joy
16:30 - 17:32 Best Advice Received
17:32 - 18:44 Plans for The Future
18:44 - 19:49 Takeaways from Amy's Experience

#humblebeginnings #musthaveideas #shecan

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