HUGE Changes for 2020 to Instagram eCommerce - Instagram Checkout

One of the biggest Instagram changes coming in 2020 is IG Checkout this feature will revolutionise how we use the app & purchase on the platform. In this video we walk you though how this new 2020 feature will works along with how you can leverage the Free eCommerce product tagging features that are available now on IG.

Checkout on Instagram is already being Beta tested in the US with huge brands like Huda Beauty M·A·C Cosmetics ZARA Nike Balmain H&M Prada NET-A-PORTER

The feature builds on the popular product tagging available to those with a website who have integrated their product feed, by allowing images to be tagged with a link to the product, but then remove the friction of going to the merchants website & leaving IG. Checkout on Instagram then allows you to pick product options on the app select your payment method & delivery options & press the buy button directly within the Instagram app & then receive notifications when your order has been dispatched.

This will be a total game changer for anyone with an eCommerce site selling products & we highly recommend you start to leverage product tagging whilst its still a free feature before the IG checkout rolls out worldwide & they adopt a paid strategy.

This also ties in with how Google are working hard to Implement there buy within search button which was tested as Google Express but will be offered as an add on to Google Shopping

Tips:
- Analyse your business growth through social mediums
- Competitor analysis
- Market entry & its journey
- Potential growth opportunity etc.

Let us know your thoughts along with any questions in the comments. Struggling to undertone a feature we can cover it in a future video.

Follow us for more insights
Website: https://iiepd.com/
Instagram: https://www.instagram.com/iiepdofficial/
Facebook: https://www.facebook.com/IIEPDOfficial/