How You Should Be Thinking About Marketing Your Business in 2021

When it comes to social media marketing for your business, personal brand, charity, or personal campaign there are two fundamental approaches you need to consider, paid, and organic reach. Depending on which approach you are using, the platforms you need to be on will vary. Right now, organic reach on TikTok and LinkedIn are exceptionally high and are must-have platforms as part of your strategy. If you are doing running paid media, you need to focus on platforms like Facebook, Snapchat, YouTube, and Instagram. You need to figure out how you want to approach social media marketing before you decide which platforms you want to be on.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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