How to write better Facebook ads

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Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic from the ad.

We're going over stuff like:

How long should the ad be?
How do you create a compelling call to action?
What's the proper sequence for the information you're sharing?
What's the right structure for Facebook ad copy?
Then we take these concepts and go step-by-step through a live example.

These tips are not for general awareness ads. Everything we’re about to talk about is in the context of ads where the goal is to get a conversion. We’re focusing on how to write engaging ads and create landing pages that convert so you actually get the leads you want.