How to use Negative Keywords in Google Shopping | Stop Wasting Ad Budget!

In this video, Megan will explain how to use Negative keywords in Google Shopping.

What are Negative keywords?
They are a type of keyword that will stop your ads from being shown to users who search for that keyword on Google.

Any user who conducts a search containing this keyword, then your ads will not be triggered.

What are the benefits of using Negative keywords?

If you have been running Google Ads campaigns, you may have noticed that you are getting clicks that lead to a bounce, meaning that users are leaving your website or landing page almost immediately.

This is a common indicator that your ads could be showing for irrelevant search terms and keywords - wasting your precious budget on clicks that aren't ever going to convert into a sale.

Negative keywords help to combat this - ensuring that your ads will not appear for this irrelevant search and therefore saving you budget!

Watch the video for more!

To learn more about Google Ads Campaign Types: https://youtu.be/qN_IeyFr2Z0

---------------------- Video Chapters ----------------------------------------
00:00 Introduction to Negative Keywords
00:50 What are Negative Keywords in Google Shopping?
01:17 Examples of Negative Keywords
01:51 Benefits of using Negative keywords
02:30 Negative Keywords and Google Ad types
02:54 How to add Negative Keywords in Google Shopping
03:59 Negative Keywords Match Types
04:24 Things to remember for Negative Keywords
04:53 Negative Keywords Summary

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Learn Ecommerce with Add People (LEAP) is a channel we set up to help and teach early-stage Ecommerce business owners, how to get up and running with different digital marketing strategies.

LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People.

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