How to Use FB & IG Effectively to Influence Consumer Buying Decision in Shopee?

Do you know running Facebook and IG with Shopee can be a two-pronged approach to educating consumers about your product and elevating brand visibility.

Online shoppers are influenced by information and content across multiple channels before they make purchases.
This video shows how you could use Facebook, Instagram in empowering consumers with educational information and visual inspiration that kick-starts their purchase journey.

1 in 2 consumers are attracted to Facebook and Instagram ads featuring new products or brands that are of interest to them.


For FB, it is also used by consumers to understand the products better through fellow user reviews, as well as using the Facebook chat feature to enquire directly about products or services they are keen on.

While consumers use Instagram more as a channel to gain inspiration from social influencers’ posts, as well as to follow brands’ accounts for updates on the latest product releases or giveaways.

So the key takeaways?
Run Facebook Ads with Shopee to elevate brand and product visibility

Facebook and Instagram ads are critical in generating the initial buzz and awareness for new product launches.

In particular, use Facebook Collaborative Ads to improve conversion by linking consumers directly to the product listing on your official Shopee store.

If you are not sure how to do the relevant marketing, or you have no time to manage the ads yourself, you have a chance to work together with Shopee Marketing Solution (https://ms.shopee.com/contact-us/) where they will help your business grow.

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