How to use Facebook & Instagram remarketing to increase the performance of your Google Ads campaign

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Google Ads traffic can be expensive! That's especially true when your traffic doesn't convert right away. A pro-tip is to build remarketing campaigns within Facebook and Instagram that target prospects that have already been to your site. This can help reinforce your Google Ads campaign by continuing to expose your brand and offers to people who have already engaged with your site. Repetition is an absolute necessity in marketing, running remarketing campaigns across multiple networks helps you achieve the goal of staying in front of qualified prospects.