How to Stop a Scroll in 3 Seconds (Facebook Ads and Instagram Ads Creative)

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In this video, Facebook Ads and Instagram Ads creative master, Nick Shackelford, breaks down How to Stop a Scroll in 3 Seconds, where covers the most important things you’ll need to know about creating (and iterating upon) thumbstopping video intros that capture attention.

He also does a deep dive into various Facebook and Instagram Ad creatives from the Ecommerce Brand, Ruggable.

In 2021, we broke down hundreds of jaw-dropping video thumbstops for leading brands. This guide covers everything we learned.

In this guide, you will learn about:
- Connecting with your target audience in the first 3 seconds
- Capturing attention through a “hook”
- The three key elements of the best thumbstop
- The KPIs you should care about
- Passing your learnings off to later stages of the funnel
- Boosting engagement metrics
- Deciding on "winners"
- Leveraging learnings to strengthen full-funnel performance

Get Nick's guide here: https://motionapp.com/how-to-create-thumbstopping-ads

Follow Nick on Twitter here: https://twitter.com/iamshackelford

Follow Nick on Instagram here: https://www.instagram.com/iamnickshackelford/

#facebook #facebookad #facebookads #nickshackelford