How to Start, Scale and Leverage a Personal Brand on Linkedin: Joel Hansen & Jarrett Vaughan

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I was interviewed by a Business Professor at UBC's Sauder School of Business, Jarrett Vaughan, on how to start, scale and monetize a community on Linkedin to help you with your career goals. This was a recording of our chat.

Take a listen and let me know what you think of our conversation! We discuss all things Social Media Strategy, the future of personal branding and how to understand influencer marketing.

We also chat over:
1. What is a social network is, at its most basic level?
2. Can you discuss implications of connectivity and activity for flows of information?
3. Can you speak to relative values of hubs and pumps for information dissemination?
4, How does one classify social connections by impact and barriers to activate?

Jarrett Vaughan is also the Owner / Managing Director at Blue Aspect Properties. To learn more about him, you can see his Linkedin page at:
https://www.linkedin.com/in/jarrettvaughan/

To see more of my content or interviews, you can reach me at https://www.linkedin.com/in/joelshansen/

#Marketing #Linkedin #SocialMedia

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