How To Solve The Sizing Issue in Fashion e-commerce

In this episode of the podcast, we dive into the crucial issue of sizing in fashion e-commerce and explore innovative solutions to reduce returns and boost sales.

Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.

Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike.

Topics discussed in this episode:

- Why sizing is a major challenge in fashion e-commerce
- What role product photography plays in size understanding
- Why returns are a sustainability concern in fashion
- How size recommendations can boost customer satisfaction
- Why having sizing advice is crucial for holiday sales
- How proper sizing can significantly reduce return rates

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Timestamps:
[00:01:20] - Discussion on the sizing problem in fashion e-commerce
[00:02:00] - Explanation of the lack of standardization in sizing
[00:03:00] - Introduction to EasySize's approach to solving the sizing problem
[00:04:30] - Explanation of how EasySize's fit quiz works
[00:05:00] - Discussion on international sizing differences
[00:06:10] - Explanation of EasySize's "size models" concept
[00:07:20] - Role of product photography in understanding size
[00:09:30] - Discussion on returns, refunds, and sustainability
[00:11:50] - Impact of correct sizing on customer satisfaction and conversion rates
[00:13:30] - Walkthrough of the FitQuiz user experience
[00:15:40] - Onboarding process for merchants using the Shopify app
[00:18:30] - Discussion on ideal customers and industries for FitQuiz
[00:19:40] - Pricing structure of FitQuiz
[00:21:00] - Importance of sizing recommendations, especially during holiday seasons
[00:21:50] - Where to find more information about EasySize and FitQuiz

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CONNECT WITH OUR GUEST
Website: https://www.easysize.me/lp/shopify-lp
Shopify App Store: https://apps.shopify.com/fit-quiz
LinkedIn: https://www.linkedin.com/company/easysize/
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Instagram: https://www.instagram.com/easysize/

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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!


https://youtu.be/KoHUQBQoHzA

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#ecommerce #onlineshopping #fashiontech #sizingforsuccess #shopifyoptimization #retailinnovation #customerexperience #ecommercemarketing #digitalstyling #sustainablefashion