How To Setup Ecommerce Tracking For GA4 (Google Analytics 4)

Learn how to track purchases in Google Analytics 4 (GA4) using Google Tag Manager and a data layer, and by modifying the Google Tag (gtag.js, previously called the 'Global Site Tag'). You will learn how to capture details from the data layer and send them to your Google Analytics reports using a tag, variable, and trigger in Google Tag Manager.

REGULAR EXPRESSION FOR THE TRIGGER:
view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase

JUMP TO A TOPIC:
00:00 Introduction
00:57 Ecommerce data layer
02:53 Configure Google Tag Manager
06:37 Preview the purchase event
09:13 Modifying the Google Tag
10:53 Conclusion

YOUR EXTRA RESOURCES:
○ Data layer for Universal Analytics – https://youtu.be/2mNZQV7wFFo
○ GA4 tutorial – https://youtu.be/Xzvn_kBmIRw
○ Google Tag Manager Tutorial – https://youtu.be/_D5nd5SZ4s8
○ Shopify tutorial – https://youtu.be/dJmiFgOohOU
○ WooCommerce tutorial – https://youtu.be/3t0NRuK4Du0
○ Squarespace tutorial – https://youtu.be/sHKb4GBqam4
○ Thinkific tutorial – https://youtu.be/jAjPVfINqHc

This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

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