How to Setup Custom Conversions & Events for Facebook Ads

Facebook Pixel Events are actions that Facebook Pixel recognizes as conversions when someone takes a particular action on your website. In this video, our Facebook expert is going to show us how to set up and send a custom conversion to the Facebook Pixel by installing it in a WordPress landing page.

OUTLINE

00:00 - Introduction
00:23 - Adding an Event from a New Website
03:43 - Facebook Pixel Helper Extension
04:20 - Adding an Event from the Pixel
06:06 - Track a URL
08:51 - Test Events
10:00 - Summary


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