How To Set Up SnapChat Pixel and Conversion API - Server & Browser Tracking for E-commerce with GTM

???? Learn How to Set Up SnapChat Pixel and Conversion API for E-commerce in 2024! Master Both Server and Browser-Side Tracking with GTM ????

In this tutorial, we'll guide you step-by-step through setting up SnapChat Pixel and Conversion API for comprehensive e-commerce tracking using both server and browser-side methods with Google Tag Manager (GTM). Track key events like Page View, View Item, Add to Cart, Begin Checkout, and Purchase to optimize your SnapChat ad performance.

Steps:
???? Create SnapChat Pixel
- Access SnapChat Ads Manager at ads.snapchat.com or Event Manager.
- Create a new SnapChat Pixel and note down the Pixel ID for later use.

???? Connect SnapChat Pixel to GTM for Browser-Side Tracking
- Add the SnapChat Pixel to GTM by entering the Pixel ID.
- Set up a Page View event tag in GTM for initial tracking.

???? Set Up Additional E-commerce Events in GTM
- Step-by-step, create variables, tags, and triggers in GTM for the following - - events: View Item, Add to Cart, Begin Checkout, Purchase

???? Follow SnapChat’s recommended event parameters:
- Use numerical values for quantity.
- Utilize SHA-256 hashing for sensitive data like email and phone number.

???? Create First-Party Domain Using Stape.io
- Sign up at Stape.io and create a custom domain for server-side tracking.
- Obtain your custom domain URL for use in GTM.

???? Set Up GTM for Server-Side Tracking
- Create a new server container in GTM.
- Enter the custom domain URL from Stape.io in the server container settings.
- Configure tags in the GTM server container for the following events:
View Item, Add to Cart, Begin Checkout, Purchase

???? Configure Event Parameters for Server-Side Tracking
- Ensure all event parameters are correctly set, including using numerical -values for quantity and SHA-256 hashed data for email and phone number.

???? Test and Validate Tracking Setup
- Use GTM’s preview mode to test both browser-side and server-side setups.
- Ensure tags fire correctly and data is transmitted accurately to SnapChat Ads Manager.
- Validate events in SnapChat Event Manager to confirm successful tracking.

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Custom Domain & First Party Domain Setup with Stape.io: https://youtu.be/3mLinjenqe8?si=eyxuUAdI2WSqzwzR
Secure CAPI Event Setup: SHA-256 Hashed Email & Phone | TikTok, Pinterest, Snap: https://youtu.be/EDGFDJGKzNE?si=Q6Ttl8n_-8mMXOiZ