How To Set up Retargeting Ads On Facebook For E-commerce in 2023

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One of the biggest mistakes that Facebook Ads brands and advertisers commit, it's not using the infinite potential that custom and lookalike audiences have to offer, just because they can track valuable actions that users took IN YOUR OWN WEBSITE.

With them, you can eventually define whether to show your ads to people that has visited specific pages of your site within a specific period of time, if they added any product to the cart and didn't purchase, or even more actions that could be great for retargeting ads.

Knowing how to set up these, you can reach these people again with retargeting ads that actually convert them. Check it out how it's done, so you can replicate it in your own campaigns too.

How To Set up Retargeting Ads On Facebook For E-commerce in 2023
00:00 Why People Isn't Buying from your Website?
00:20 It's not Just Creating Ads
00:28 Brands I've Worked With
00:50 The Exact Structure We're Using with this Client
01:36 Ad Sets Structure
02:29 Important Targeting Exclusions
03:30 Our Extremely Valuable Conversion
04:42 The Biggest Ad Set Used
05:35 Retention Set Up
06:08 Important Exclusions
07:23 Our Final Retention Ad Set Audience for Retargeting
8:00 The Best Timing for Defining Recurrent Clients
09:10 My Emphasis on Retargeting