How to Set Up Pinterest Pixel web Conversion API & Server side Tracking | Pinterest Ads Optimization

Want to track and optimize conversions on Pinterest? This tutorial covers everything you need to know about setting up the Pinterest Pixel for conversion tracking. I'll guide you through creating your Pixel, installing it on your website, and configuring conversion events like Add to Cart, Purchase, and more! Whether you're using WordPress or Shopify, this video will help you connect your Pinterest Pixel effectively and start collecting valuable data.

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⏰ Timestamp:
0:00 - Intro for Pinterest Pixel web Conversion API & Server side Tracking
0:20 - What is Pinterest web conversion API?
0:54 - Why Server side Tracking?
1:18 - Benefits of using Server side Tracking with Pinterest API
1:40 - Requirements for Pinterest Web Conversion API & Server-Side Tracking
1:53 - Base Code Event Setup for Pinterest web Tracking
5:20 - Page Visit - Event Setup for Pinterest web Tracking
9:55 - Add to Cart - Event Setup for Pinterest web Tracking
13:54 - Checkout (purchase) - Event Setup for Pinterest web Tracking
19:13 - Google Tag Setup for Pinterest Server side Tracking
20:26 - Page Visit - Event Setup for Pinterest Server side Tracking
21:18 - Add to Cart - Event Setup for Pinterest Server side Tracking
22:12 - Checkout (purchase)- Event Setup for Pinterest Server side Tracking
23:38 - Setup Pinterest API for Conversions Tag for Google Tag Manager Server Container
26:24 - Outro for Pinterest Pixel web Conversion API & Server side Tracking


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