How to Set up Hook Rate in Facebook Ad Manager

Today I'm going to show you how you can set up and view Hook Rate inside Facebook Ad Manager via a simple customer metric.

This allows you to see how effective your video ads hook is and what percentage of people are watching the first 3 seconds of your video.

This is a super important metric to measure and allows you to track what keeps people watching your video and what stops the scroll on Facebook and Instagram.

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