How To Reduce Google And Facebook Ad Costs & Improve Ad Performance

Would you like to know how to reduce Google ads costs? In this episode of Behind The Stone, Adam Lucerne from The Ads Lab discusses how to improve Facebook ad performance and how to make effective Google ads.

If your brand creates custom audience Facebook ads and custom audience Google ads but just can't seem to decrease ad costs, don't worry! This video will teach you how to reduce Facebook ad costs and improve quality rankings, so your company makes more money. Here's what we cover:

- Match Rate Optimization
- Facebook Algorithm
- Reduce ACOS & Increase Conversions

And when you’re done, don’t forget to learn more about The Ads Lab at https://www.theadslab.io/ and review their helpful resources.

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00:00 Intro
00:57 Discussing Match Rate Optimization
02:10 Recent Changes In The Facebook Algorithm
03:20 Updates In IOS 15
04:43 Tips To Reduce Ad Costs For eCommerce Businesses
06:41 How To Increase Conversions & Reduce ACoS
12:17 Best Practices For Increased Match Rate & Lower CPAs
15:17 How To Hack Algorithms For Cheaper & Better Ads
16:32 Final Words Of Wisdom
17:31 Contact Divergent
17:47 Your Next Steps
18:21 End screen
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Watch This Video Next:
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???? Biggest PPC Mistakes That Advertisers Make: https://youtu.be/UCZ3_7PbQkc

???? 7 EASY Ways To Lower ACoS On Amazon: https://youtu.be/mpIsjF7dz_0

???? Listen to the Amazon Advertising Hacks on the go: https://www.youtube.com/playlist?list...

???? Watch Daily PPC Tips & Tricks To Improve Amazon Advertising Strategy, Growth & Operations: https://www.youtube.com/playlist?list...

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Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific tutorial, just let us know in the comments section below this video.

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