How To Optimize Your Ecommerce [Digital Marketing Strategies]

Having a seamless performance and user journey for your ecommerce will help you retain customers and increase conversions in the long-term. However, doing this is not as easy as it may sound.

The real challenge is figuring out how to effectively track campaigns, identify friction points in the sales funnel, obtain actionable insights, and perform competitor benchmarking. This is where testing and monitoring tools comes into play.

Many tools out there aren't exactly user-friendly. Digital Marketers often grapple with steep learning curves, making the optimization process more complex than it needs to be. The wrong tool can create more problems than solutions.

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