How to optimize Interaction to Next Paint for your ecommerce | Valido AI

Interaction to Next Paint (INP) is now a Google Core Web Vital metric. Why is this so important?

Simply put, INP directly influences Google search results and ensures a great user experience generally for all websites.

Here are our top tips for you to start optimizing INP:
1️⃣ PRIORITIZE “ABOVE THE FOLD” CONTENT
If rendering for the entire page is slow, consider displaying only the important content first above the fold. This helps users see relevant information quickly.

2️⃣ REVIEW WEBSITE CODE & SCRIPTS
Analyze your website’s code and review 3rd party scripts. This helps identify performance bottlenecks and ensures your website responds faster to user actions.

3️⃣ MAKE YOUR PAGE EASY TO RENDER
This is probably one of the most effective tips when it comes to improving not just INP, but your overall website performance. Avoid large DOM sizes, too many or large images, too many videos or CSS animations, etc.

4️⃣ MEASURE, MONITOR & BENCHMARK
As you apply the tips and strategies to enhance your Interactive to Next Paint (INP) speed, it is necessary to track the outcomes of these actions to ensure that they are improving the interactivity of your ecommerce.

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