How to Offer a VIP Experience for Your e-Commerce Shopify?

Youri Vaisse, the e-commerce General Manager for Madam Glam, joins Dean Dutro in this episode of the Relationship Commerce Podcast to explain how you can create a VIP customer experience for your e-commerce shopify website. Youri shares his tips and strategies for scaling Madam Glam, email and SMS marketing strategies, and the various apps and tools he uses to grow the e-commerce side of the beauty brand.

In this episode…

What experience do your e-commerce leads and customers have when navigating your website? Are you able to capture their attention and interest immediately, keeping them on the site? Do you have an efficient onboarding process should they decide to purchase or join your email list?

Your e-commerce website should be different from other sites out there, especially when it comes to your customer’s first experience on your site. You can't afford to set up your products and expect customers to come and buy whatever you have to offer, because having a high converting e-commerce website is not about having the right products with the right descriptions: it's about offering a VIP customer user experience and onboarding process for new and returning customers.

Here’s a glimpse of what you’ll learn:

• How Youri got started in the e-commerce space, the work he does at Madam Glam, and how his role has evolved since joining the company
• Why you should think about your overall marketing strategy when launching a new product as an e-commerce seller
• Madam Glam’s best strategy for gaining traction and key metrics to use for evaluating your email marketing strategies
• How to increase your email open rate and click-through rate
• Creating a VIP customer experience for your company website
• Text message marketing and the best SMS marketing strategies and tools to grow your e-commerce brand
• How Madam Glam grew their market share during COVID-19
• Youri’s app recommendations for e-commerce brands and other brands to look out for
• Youri's advice to new e-commerce brands on what to prioritize when creating a great customer experience