How to Make Facebook Ads Creative That Converts in 2025 (feat. Mirella Crespi)

Looking for Performance ad creative? Check out our work at https://adcrate.co/

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If You Want to Make Better Facebook Ads in 2024, Watch This Video (1 HOUR FREE TRAINING):
https://youtu.be/sdmK6i8N-pw?feature=shared

The EXACT Systems I Use To Make 1,000+ Facebook Ads/Month
https://youtu.be/yoejZUa-iKk?feature=shared

I studied 2,000 Facebook ad creatives, here’s what I learned:
https://youtu.be/Ppv5Daj9dSA?feature=shared

7 Facebook Ad Mistakes That Will Kill Your Campaigns in 2024:
https://youtu.be/Gh0ktaHVZTs?feature=shared

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Follow me on socials:

Twitter: https://twitter.com/alexgoughcooper
LinkedIn: https://www.linkedin.com/in/alexgoughcooper/

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Adcrate (My Agency) Creative Tech Stack:

Foreplay: https://www.foreplay.co/?via=alex-cooper
Motion: https://get.motionapp.com/alexcooper
TripleWhale: https://partners.triplewhale.com/5fdv...
SwitchFrame: https://switchframe.ai/?via=alex
Arcads: https://www.arcads.ai/?utm_source=YT&utm_medium=video&utm_campaign=alex_cooper

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Timestamps:

00:00 Intro
01:55 - What's the difference between a good creative strategist and a bad one?
05:13 - The two biggest issues creative strategists face
25:55 - Creative sources for brands in 2025
29:48 - Where Can I Look To Get New Creative in for My Brand?
33:44 - Creative quality vs creative volume
43:22 - Our top performing ads in 2024
51:35 - Motion
53:32 - Iterations
01:04:17 - Statics
01:12:22 - Training a performance creative team
01:21:01 - AI for creative strategists: overrated or underrated?
01:29:10 - Mirella's AI use cases
01:37:04 - 2025 Predictions for ad creative
01:42:58 - Outro