How to Make Data Driven Decisions

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In this video, Chris Ladas, founder of XAL Consulting, will explain why data is one of the most valuable tools at your disposal for building a brand. He’ll distinguish between qualitative and quantitative data, describing why each has its place in a robust approach to beverage-alcohol sales. Ladas dives into the types of information that can be derived from each data category, how to interpret this information and why brands should go out of their way to invest in this asset.

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