How To Make Content For Your Business (Early Stages)

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Why is content important?

Content will bring you a lot of benefits like:

1. Increased credibility
2. Increased reach
3. Passive follow up
4. Brand strengthening
5. Possibly more sales*
6. And More

If you don’t have content, you don’t exist (period)


Quality VS Quantity:

When it comes to content, strategy everything.

Some people talk about quality being the most important thing and then say that quantity is not as important if you have good quality.

This could be false for your business.

And some people talk about quantity and say that it’s more important than quality and that quality is not as important if you have a quantity.

This could also be false for your business.

What’s true then? The truth is that businesses go through cycles of growth and the amount of content they need to create depends on 1 thing…

Who is gonna see it?


If nobody is gonna see it, you don’t need as much content, after all, why would you bust your ass creating all this content if you only have 1000 followers and a few friends on Facebook?

The average Instagram post reach went from 10% to 1-5% as of February last year, and it’s being below 1% for years now when it comes to Facebook business pages.

Meaning that if you have 1000 followers only 10-50 people will see your post, and mostly the users that engage the most with your business (who are mostly friends and family and will most likely not buy anything).


What should you do about that?

Well first of all stop using your energy making all this content and start concentrating on getting followers.

If you use your energy getting followers instead of wasting it making posts, then you will actually grow your business’ exposure.


How do you grow your followers?

1. Ask for the follow to your target audience. Find their profiles on the Instagram search or look for followers that follow other businesses like yours.

2. Follow them so they follow you back, then unfollow them. You can only follow 30 people per hour for 8 hrs.

3. Like and Comment on targeted audience prospects posts until they follow you.

4. Do the same on their stories and lives.

5. Tell everyone you know to follow you.

6. Ask your followers, who they know that would like to follow them, then go and ask for the follow using these person’s name as a reference.

7. Lastly and the best of all, you must pay advertisement.

If you just create content like crazy, forget it, you won’t be able to grow your account and you will waste your time and money, and you have probably being doing it all this time, I’m sorry to say it, but I promise you that you can improve your situation, I understand your frustration, but you must keep working hard and smart.


Now if you do have a lot of followers and you are running marketing and you have people doing these other things for you, then you need to keep creating content on a regular basis. Then you won’t wast your time.

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