How To Lower Facebook Ads Cost Per Purchase in 2025

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video...

How To Lower Facebook Ads Cost Per Purchase in 2025

If you’re struggling with high Cost Per Purchase (CPP) and want to improve your ROAS, this video is for you.

I’ll break down proven strategies to lower your Facebook Ads cost per purchase, including creative testing, targeting tweaks, bidding strategies, and conversion rate optimization.

So, if you want to scale profitably in 2025, these must-know tactics will help you spend less and make more!

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot