How to Launch, Grow, and Protect Your Brand on Amazon

Learn how to launch, grow, and protect your brand on Amazon in this information-packed webinar featuring Shannon Roddy of Marketplace Seller Courses. If you’re new to selling on Amazon or an experienced seller who wants to stay informed about the latest strategies, this is a great resource.
Shannon discusses the Amazon flywheel as well as the Amazon trifecta: Discoverability + Buyability = Rankability. He also shares how to get your products to rank organically on Amazon and strategies for effective keyword research. You’ll learn how to integrate SEO into your listing to set your product up for success.
When it comes to growing your brand, advertising can really accelerate your products. However, it’s important to know what NOT to do as you’re getting started. Shannon discusses some of the top mistakes sellers make when advertising their products so you can learn what to avoid doing in your own business. He explains how to determine what your ACoS should be and what you should know about TACoS.
When it comes to protecting your brand, having a trademark provides a lot of benefits. Shannon shares how to protect your brand from competitors, counterfeiters, and unauthorized resellers. He also discusses Amazon programs such as IP Accelerator and Brand Registry and how they can benefit your business.
Watch the webinar to learn more about successfully building your brand on Amazon. You can also see a recap and full transcript here: https://www.ecomengine.com/webinars/launch-grow-protect-brand-amazon