How to inspire your customer's next purchase on Pinterest

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Discover how Pinterest is revolutionizing the shopping experience, especially for Gen Z! In this video, Matt Crystal, VP of Performance at Pinterest, discusses the full-funnel strategy that’s driving incredible results for retailers worldwide. Learn how Pinterest is empowering businesses to connect with a high-intent audience, from inspiration to purchase. With over 518 million monthly active users, Pinterest is not just a platform for ideas—it's a thriving marketplace where users discover and shop for products that fit their unique style and taste.

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#pinterest #genzshopping #Ecommerce #OnlineShopping #Trends #Innovation #customerexperience

00:00 - Pinterest's Growth and Popularity Among Gen Z Shoppers
05:08 - Boosting Seller Performance with Pinterest's Lower Funnel Strategies
07:14 - Collages Drive Three Times More Engagement Than Regular Pins
10:55 - Uploading Product Catalogs, Activating the Full Funnel, and Using APIs
13:36 - Providing Positive Shopping Experiences for Gen Z on @pinterest