How to Increase Conversion rate of an Ecommerce Store

This video will give you an insight into how to increase the conversion rate of an eCommerce store. There are certain elements that need to be considered for conversion rate optimization. Let us discuss below:

LANDING PAGE: The landing page design is the most important part and should be according to the target audience. Because users scan the pages and do not read them.

PAGE SPEED: Page loading speed is the amount of time required by the website to load properly. It should be less otherwise you are prone to lose customers

WEBSITE STRUCTURE: It is related to the organization of your website content. It should be easy for the user to navigate through the different pages.

WEBSITE CONTENT: The website content should be engaging so that the user stays on the webpage and does not leave without taking any action.

CALL-TO-ACTION: The CTAs are the instructions to the visitors to perform an action. It should be simple and instrumental.

CHECKOUT PROCESS: The checkout process involves the steps that the user needs to complete the purchase. It should be easy and requires visual progress indicator.

Excerpt: Conversion rate optimization not only enable companies to understand how customers think but also makes them stand out!

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