How To Implement Conversion Tracking For E-Commerce Website In Facebook Ad Manager Account?

Learn how to implement conversion tracking for your e-commerce website in Facebook Ad Manager. Boost sales and optimize your campaigns effectively.
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Hi guys, ???? My name is Abhishek Sharma, and I'm working as the account guide and digital marketing in SoftText. So welcome to another video on this desk. Today, ???? we will learn how to implement conversion tracking for the e-commerce website. As we do this, let's dive into the video. First of all, here is the website on which we need to implement e-commerce tracking for FB ads. ????

So first of all, we need to implement the pixel on the website. I will go to the event manager section as I have already created a new pixel named "New pixel 2806124". Now we will choose the option "Manually add pixel code" so that we can implement it on the website. ????

Next, I will choose to manually add the pixel code and then copy it. Now we just need to paste this code using Google Tag Manager (GTM), as I have already set up a GTM account for the website. ????

I will create a new tag using the HTML tag, paste the code, and set the trigger to fire on all pages of the website. Then I will save it with the name "New pixel". Now we have the pixel implemented on the website. ????️

Once the pixel is implemented via GTM, we click on the continue button and go to the pixel overview. Now we have successfully implemented the pixel code on the website, confirming that it is working correctly. ????

Next, we need to create different events for the e-commerce website such as add to cart, checkout, and purchase. Let me show you how to do it. We go to the Manage Integration section and click on "Open Event Setup Tool". Here we connect our website with the Event Manager section to create events. ????

Now that the connection is established, we can track buttons and events on our website. For example, I will click on a product and track the "Add to Cart" button, naming this event and setting its value for conversion tracking. ????

Similarly, we will create events for "Initiate Checkout" and "Purchase" on their respective pages. Each event is named and configured to track its specific action and value for conversion tracking purposes. ????

And that's it! Thanks for watching. If you found this video informative, please like, share, comment, and subscribe to our YouTube channel. ????

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