How To Get Instagram Ads For Beginners 2020 Whether You Have 1K or 100K Followers

The Beginner's Guide to Advertising on Instagram

How to Advertise on Instagram in 2020
Instagram’s link problem

Introduction to how to advertise on Instagram

How Instagram advertising works
Types of Instagram ads

Instagram ad campaign objectives
Targeting options when advertising on Instagram

How to create your first Instagram ad
Instagram’s link problem

For a long time, the big problem with marketing on Instagram has been getting your fans on Instagram back to your website. Since you can’t place clickable links in the Instagram caption of organic posts, brands have to direct followers to the link in their bio instead—and continuously update that link as they post new products.

Although this isn’t ideal, Instagram has still been an impact source of traffic and sales for many companies. In fact, Instagram was the most successful source of traffic in one of our case studies. All that traffic came from the same “link in bio.”

But here’s the really exciting part: You can include links to your website in your posts if you advertise on Instagram. In the example below, the “Shop Now” button takes readers directly to a product page.

Instagram advertising examples.

Shopping on Instagram
Instagram is now partnering with Clickbank.com, Jvzoo.com Shareasale.com, amazon.com, Shopify.com to take things a step further and offering product tagging and a Shop tab directly inside the Instagram interface.

Shopping on Instagram provides a seamless customer checkout experience for anyone who discovers your products in their Instagram feed.

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Add products to your Instagram posts and stories

Start tagging products in your posts and turning engagement into purchases with the shopping on Instagram sales channel.
How to Make Money on Instagram Instagram Advertising Tutorial Also Getting Your Fans on Instagram

How Instagram advertising works
Since late 2015, anyone can now learn how to create Instagram ads through Facebook’s self-serve advertising platform. With it, you have total control over your ads, how they appear, and who sees them. And unlike sponsored posts and paid partnerships, your ads get posted directly from your own account. The advantages to this method of Instagram advertising include:

Scalable pricing.
Self-serve and instant.
Robust reporting so you’re in control.
Highly refined audience targeting.
What’s more, with Instagram’s move away from a chronological feed in favor of a curated feed, you never know how many of your followers will see your posts.

Types of Instagram ads
You can run five different types of Instagram ads:

Photo Ads
Video Ads
Carousel Ads
Slideshow Ads
Stories Ads
1. Photo Ads
A Photo Ad is one simple photo in landscape or square format. These are the simplest in terms of visual asset needs, since you just need a single image. Here’s an example of a Photo Ad from outdoor eCommerce brand Fimbulvetr Snowshoes, which takes users to the product page of the snowshoe featured in the ad creative.