Pinterest is an image based social network of over 300 million monthly active users who love to shop.
Pinterest is like a visual eCommerce mall of the 21st century world.
But people don't visit Pinterest to be bombarded with in-your-face selling. They go to see what's new, to be inspired, and to share. And yes, also to buy.
In a moment I'm going to tell you about a tool Pinterest marketers use to find even more buyers.
But first let's look at the most important ways to market your business on Pinterest.
1. It all starts with a free business account.
A business account opens up many of Pinterests most powerful features for attracting customers.
2. Connect Pinterest with your Instagram, Etsy and YouTube accounts.
These connections will add trust and be a source of even more traffic.
3. Integrate with Shopify or other ecommerce platforms.
The Pinterest app gives Shopify owners easy access to Pinterest's shopping features. That includes creating clickable Product Tags and Buy Buttons for customers to purchase your products without ever leaving Pinterest.
Pinterest does not take a commission from sales made through the Buy Buttons on your products.
4. Create visually exciting product pins:
The key to winning on Pinterest is getting your pins shared. To do that you need compelling and engaging imagery.
Tell a story or use lifestyle images with your product.
5. Showcase your brand or store with Pinterest Boards. Create and add pins to a few boards that are related to your products.
Save some of your best products to your boards. 6. Mobile optimize your store.
85% of all purchases on Pinterest come from mobile devices.
7. Optimize the keywords in your descriptions to lead potential customers to your pins.
8. Link from Facebook, Instagram and Twitter to your Pinterest page.
9. Use hashtags to help more visitors find your Pinterest pins.
Use specific and descriptive words that describe the content of your pin. 10. Use promoted pins.
Pinterest will show your Buyable Pins to more targeted shoppers if you pay for Promoted Pins.
You can target around keywords, interests, age, location, people who have engaged with your pins, people who have visited your website, etc.
Tailwind Tribes is a popular tool Pinterest marketers use to find even more buyers.
You can search for and join "tribes" in your specific market niche, then share pins with other tribe members.
This helps you find high quality pins to share with followers on your boards.
Other tribe members will also share your best pins with their followers.
In the next video we'll look at getting more customers on Facebook.
If you like this video please subscribe to my channel.
Thanks for watching!
For more great tips on finding ready to buy customers please check out these videos:
How To Find More Ready To Buy Customers For Your Shopify Store With School Of Buyers https://youtu.be/94lIotnWL2M
How To Find More Ready To Buy Customers For Your Etsy Store With School Of Buyers https://youtu.be/aGq2zghpLLw
How To Find More Ready To Buy Customers On LinkedIn With School Of Buyers https://youtu.be/kTFFmEcqVp8
How To Find More Ready To Buy Customers On Instagram With School Of Buyers https://youtu.be/QM17iHYNwBk
How To Find More Ready To Buy Customers On Facebook With School Of Buyers https://youtu.be/qbe5igAY7Js
How To Find More Ready To Buy Customers With A Unique Selling Proposition With School Of Buyers https://youtu.be/YYO1ZkJFGJU
How To Find More Ready To Buy Customers During Lockdown With School Of Buyers https://youtu.be/qyGa-SFdtmQ
How To Find More Ready To Buy Dropship Customers With School Of Buyers https://youtu.be/LMh32xq1nYs
How To Find More Ready To Buy Customers On Twitter With School Of Buyers https://youtu.be/bl4XXNfiYsU
This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:
https://link.attribute.to/cc/1391228
Pinterest is like a visual eCommerce mall of the 21st century world.
But people don't visit Pinterest to be bombarded with in-your-face selling. They go to see what's new, to be inspired, and to share. And yes, also to buy.
In a moment I'm going to tell you about a tool Pinterest marketers use to find even more buyers.
But first let's look at the most important ways to market your business on Pinterest.
1. It all starts with a free business account.
A business account opens up many of Pinterests most powerful features for attracting customers.
2. Connect Pinterest with your Instagram, Etsy and YouTube accounts.
These connections will add trust and be a source of even more traffic.
3. Integrate with Shopify or other ecommerce platforms.
The Pinterest app gives Shopify owners easy access to Pinterest's shopping features. That includes creating clickable Product Tags and Buy Buttons for customers to purchase your products without ever leaving Pinterest.
Pinterest does not take a commission from sales made through the Buy Buttons on your products.
4. Create visually exciting product pins:
The key to winning on Pinterest is getting your pins shared. To do that you need compelling and engaging imagery.
Tell a story or use lifestyle images with your product.
5. Showcase your brand or store with Pinterest Boards. Create and add pins to a few boards that are related to your products.
Save some of your best products to your boards. 6. Mobile optimize your store.
85% of all purchases on Pinterest come from mobile devices.
7. Optimize the keywords in your descriptions to lead potential customers to your pins.
8. Link from Facebook, Instagram and Twitter to your Pinterest page.
9. Use hashtags to help more visitors find your Pinterest pins.
Use specific and descriptive words that describe the content of your pin. 10. Use promoted pins.
Pinterest will show your Buyable Pins to more targeted shoppers if you pay for Promoted Pins.
You can target around keywords, interests, age, location, people who have engaged with your pins, people who have visited your website, etc.
Tailwind Tribes is a popular tool Pinterest marketers use to find even more buyers.
You can search for and join "tribes" in your specific market niche, then share pins with other tribe members.
This helps you find high quality pins to share with followers on your boards.
Other tribe members will also share your best pins with their followers.
In the next video we'll look at getting more customers on Facebook.
If you like this video please subscribe to my channel.
Thanks for watching!
For more great tips on finding ready to buy customers please check out these videos:
How To Find More Ready To Buy Customers For Your Shopify Store With School Of Buyers https://youtu.be/94lIotnWL2M
How To Find More Ready To Buy Customers For Your Etsy Store With School Of Buyers https://youtu.be/aGq2zghpLLw
How To Find More Ready To Buy Customers On LinkedIn With School Of Buyers https://youtu.be/kTFFmEcqVp8
How To Find More Ready To Buy Customers On Instagram With School Of Buyers https://youtu.be/QM17iHYNwBk
How To Find More Ready To Buy Customers On Facebook With School Of Buyers https://youtu.be/qbe5igAY7Js
How To Find More Ready To Buy Customers With A Unique Selling Proposition With School Of Buyers https://youtu.be/YYO1ZkJFGJU
How To Find More Ready To Buy Customers During Lockdown With School Of Buyers https://youtu.be/qyGa-SFdtmQ
How To Find More Ready To Buy Dropship Customers With School Of Buyers https://youtu.be/LMh32xq1nYs
How To Find More Ready To Buy Customers On Twitter With School Of Buyers https://youtu.be/bl4XXNfiYsU
This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:
https://link.attribute.to/cc/1391228
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