How to Create Live Videos for Social Commerce

Why is social commerce getting so much attention? Take a look at the statistics from BigCommerce:

23 per cent of shoppers are influenced by social media recommendations.
51 per cent of millennials are likely to make a purchase over social media.
84 per cent of shoppers review at least one social media site before purchasing.
There are 1.47 billion daily active users on Facebook alone.
60 per cent of Instagram users say they find new products on Instagram.
30 per cent of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.

Since 2016, live streaming has made a place for itself in the habits of millennials in China. Videos of amateur singers or celebrities sharing their daily lives are extremely popular among people in China, who are even prepared to send them “virtual gifts”, which can be exchanged for cash.

Riding on this wave, Alibaba broadcast a “See Now, Buy Now” fashion show for the first time during the 2017 Singles Day, its annual shopping event, which now achieves sales far greater than Black Friday. Broadcast as a live stream, the show enabled consumers to buy the latest creations of 80 brands, including Adidas, Burberry and Gap, which they could see on their screens on the Tmall platform in real time.

Since then, “live shopping” has continued to grow. The pandemic has given a major boost to this trend, even for businesses that previously had little reason to sell online, such as farmers, jewellers, and sellers of sports cars or property.

Live streaming offers clear benefits: sellers can present their product(s) via video, answer consumers’ questions in real time and even carry out live promotional offers to encourage them to buy products. It also offers a way to provide the brand experience remotely and reassure consumers about the quality and authenticity of products.

In this video, we'll share a checklist for you to prepare yourself to create live videos.