How To Create Effective Facebook Ads and Market Your Business on Social Media feat. Kevin Urrutia

Social media marketing and advertising can be powerful when it's done right. Otherwise, it can be a disaster especially if you'r spending your ad money on the wrong crowd.

There are tools, plug-ins, and apps like Meta Pixel that can help you set up your online advertising on Facebook, Shopify, and other platforms. The most important thing that these tools do is provide you with analytics to help you profile your customers - know their demographics, location, interests, etc. - and help you stretch your ad spending by only targetting your ideal customer, i.e. those who really need your product.

In this excerpt, Amy and Andy chat with Kevin Urrutia, a social media advertising specialist for eCommerce businesses, who gives us the lowdown on how to effectively market your business on Facebook, Instagram, TikTok, Shopify, and other online sales channels. Watch and learn.

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