How to Create 'Anchor' Content for Federal Buyers | Social Selling 301

As a LinkedIn thought leader for government contracting and federal sales expert, host Neil McDonnell's social selling content receives close to 2M views on average.
Typically, these viewers are drawn to a theme or a single piece of content relevant to their field of interest or business interests. Good anchor content can be repurposed to continually provide value.

✅ Today Neil explains –
???? What "anchor content for social selling" means
???? How well designed anchor content establishes your brand
???? How to develop ideas for effective anchor content
???? How the right anchor content helps build your target audience

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???? GovCon Chamber president Neil McDonnell provides FREE federal sales and Business Development training every day live 12N EST on YouTube and LinkedIn. Join our government contracting trainings community.
• https://www.linkedin.com/pulse/federal-sales-training-small-businesses-2023-neil-mcdonnell/ ????
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???? “Government Contracting is not a Secret... it’s just a process.” Neil McDonnell

✅ 2023 COURSE | "Become the Federal Business Developer that Companies Want!" Neil created this BD course to teach you how to become a highly successful BD professional. Get the knowledge and confidence to identify opportunities and build relationships that lead to federal revenue.
???? VISIT https://www.neilmcdonnell.com/
???? LEARN TO –
➡️. Balance a successful career with a remote lifestyle (flexibility!)
➡️. Apply your highly transferable BD skills to any company (competence!)
➡️. Find financial security in a predictable, recession-proof marketplace (stability!)
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✅ HOST and Your Guide to Government Contracting | Neil McDonnell, President of GovCon Chamber of Commerce and author of "SPIN Selling for Government Contracting"
#experiencematters

A leading Federal Sales expert with 20+ years as technology small business owner and federal contractor, Neil has personally won and supported multi-million dollar contracts for Defense and Civilian agencies including:
➡️ US Army, US Navy, and US Air Force
➡️ Executive Office of the White House
➡️ Departments of Education, Transportation, Interior and Energy
➡️ Veterans Affairs and HHS and
➡️ Large Prime contractors including Booz Allen and GDIT

As president of the GovCon Chamber of Commerce, Neil has:
➡️ Trained 1000s of small business owners and business developers since 2018
➡️ Created the 7-Step Process for Federal Revenue Success
➡️ Hosted 250+ daily LinkedIn live federal sales trainings