how to create a linkedin company page to promote your business

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how to use linkedin for business

If you’re thinking it’s time for you to join in, here is how to become the ultimate user and make LinkedIn more effective for you and your business:

Complete your company and personal profiles.
Don’t think that because your business is small it doesn’t need a profile page on LinkedIn. Company profiles on the site, called Company Pages, rank highly in search results, so simply having one that lists basic information about your business is useful. As a bonus, LinkedIn provides data on Company Pages—like demographic information about your followers and metrics on each update you post—that can help you better understand your customers.

There’s value in having a complete personal profile as well. You can show potential clients that there is indeed a person behind the curtain and give them reasons to consider you an expert in the field. Create an inspiring headline, upload a professional photo, and demonstrate your company’s ethos with a powerful and well-worded biography. Add any SlideShare presentations, videos, published content, and infographics that can showcase your work experience. It’s also a good idea to incorporate the keywords related to your business on both your company page and personal profile.