HOW TO CREATE A CONTENT MARKETING STRATEGY FOR YOUR BUSINESS ON SOCIAL MEDIA

No strategy = No result.

Posting random content will not move you any closer to your goals. You need a strategy. A content marketing strategy will set you on the path of growing your audience engagement, increasing awareness for your business, building trust, generating leads and improving conversions.

And all you need to do is follow these steps.

✅ Write down your goal

✅ Establish your Key Performance Indices (KPIs). What metrics do you want to use to measure your progress?

✅ Identify your perfect future client

✅ Research your clients' pain points

✅ Map out content that addresses those points.

You can track your metrics to figure out what works and what doesn't.

Are you team Random Content or Team Strategy?
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