How To Connect Facebook Pixel With Ecommerce Website Using GTM | Facebook Conversion API Setup

In this series of tutorial I will show you A to Z of Facebook Pixel conversion tracking setup from scratch using GTM & Stape.

Facebook Pixel is a powerful tool that allows advertisers to measure and track the effectiveness of their Facebook ad campaigns by monitoring specific actions taken by users after they interact with an ad. This is a conversion tracking system helps businesses understand how their ads are performing and optimize their ad strategies to achieve their marketing objectives.

Facebook Pixel Server-Side Tracking, also known as Facebook Conversions API (CAPI), is a method of tracking and reporting events and conversions that occur on your website or application directly to Facebook's servers, rather than relying solely on client-side tracking (such as the Facebook Pixel on the user's browser).

Facebook Event Match Quality, also referred to as Event Match Quality (EMQ), is a metric used by Facebook to measure the accuracy and quality of the data it receives from advertisers' conversion events, both through the Facebook Pixel (client-side tracking) and the Facebook Conversions API (server-side tracking).

Google Tag Manager formerly known as GTM is a free tools provided by google which allows to inject different marketing code such as Facebook Pixel, Google Ads, Google Analytics, TikTok Ads inside a website without affecting the performance of the website. It is very useful and powerful tools for digital marketing specially for measuring user behavior.


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✅ Facebook Pixel Setup
✅ Facebook Conversion API Setup
✅ Facebook Server side tracking
✅ Facebook Marketing strategy
✅ Digital Marketing Tutorial
✅ Facebook Conversion API WordPress


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