How to Choose the Right E-Commerce Platform #ecommerce #onlinebusiness #shorts #ecommerceplatform

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With Shopify, Magento, Woo-commerce, Big-commerce, & several such readily available platforms for website development. Which platform should you be going for, while developing your e-commerce website?
Alternatively, Should you develop it in-house?
In a 2021 survey by digitalcommerce360, 73.3% of e-commerce companies intend to use a readily available platform & 28.0% said they're actively looking to switch e-commerce platforms instead of developing one.

We're going to discuss “How to choose the right platform for your e-commerce business?" It's extremely important to scrutinize and detail our requirements & expectations from the development platform.

Ecommerce Platforms & applications are amongst the Top priorities when starting a new e-commerce business. Unless you do not decide on your platform, you are unable to plan for other software like Order Management, WMS, Inventory Management, CRM & payment gateway applications.

At the broader level, there are 3 types of e-commerce platforms available. Let's look at the details of each of these.
1: Open-Source Platform
Open-source e-commerce platforms are solutions in which you can modify all aspects of the coding. This type of e-commerce platform is popular with organizations that've robust IT teams in-house & who want complete control of their e-commerce environment.
Open-source e-commerce platforms hosted via the cloud are today only 46% of the consideration set for large e-commerce brands. For many brands, open-source e-commerce platforms are too cumbersome, expensive to maintain, & require too much technical knowledge to maintain and upgrade, as against the other two, which are widely popular in the e-commerce industry.

Few e.g. of Open Source platforms are Magento Community Edition, Drupal, Opencart, Mail Chimp, Open Commerce & many more.

2: SaaS
SaaS (software-as-a-service), is a subscription-based solution that is built and maintained by a third-party provider so that users can essentially rent the software, without the added complexity of building and developing the platform.
Saas platform includes costs such as security, licensing fees, & maintenance fees in the monthly or yearly subscription charges. With a SaaS solution, you’re able to go to market quickly and it is affordable as there is no one-time upfront cost.
However, one major concern about the SaaS Platform is the lack of flexibility and little customization due to the closed-off portion of code on a SaaS solution. But APIs do help to ease this concern.
Few examples of SAAS platforms are:
Shopify
Wix
WooCommerce
BigCommerce
Zoho Commerce

There is another type of platform available which is called OpenSaaS. It basically provides customers with the best of both. It has features of open source so you can customize it as per your requirement. It’s SaaS, which means you can choose not to manage the platform at all, you can simply pay your software provider to manage and upgrade.
Few examples of OpenSAAS platforms are:
Magento
Shopify Plus
Prestashop
Odoo eCommerce
In above examples, you will observe that Shopify is a SAAS platform, whereas Shopify Plus is an OpenSaas as it comes with more flexibility to customize at the same time, you will find a significant price difference between Shopify & Shopify Plus.

3: Headless commerce
Headless commerce architecture is the decoupling of a website’s frontend presentation layer which includes items such as text colors & styles, images, graphs and tables, buttons, etc. From the backend e-commerce functionalities like pricing, infrastructure, security, checkout, etc. Headless commerce is a separation of the front end and back end of an e-commerce application. This architecture offers brands freedom of expression to build whatever they want, however they want.

Most importantly, it enables brands to enrich the customer experience. It's preferred over a completely custom-built website. There are many SAAS platforms that offer headless capabilities.

Few examples of Headless commerce are:
1. Adobe Commerce
2. Shopify Plus
3. BigCommerce Enterprise
4. CommerceTools
6. Salesforce Commerce Cloud
7. SAP CX Commerce Cloud

TAT for this video is:
If you're a bootstrap startup, SaaS e-commerce solutions enable you to quickly adapt to change while achieving a lower total cost of ownership, a faster time to go to market, greater security, and everything you need to deliver a good online shopping experience. At the Maturity phase & beyond, you may go in with OpenSaas or Headless platforms, which can achieve added flexibility.

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