How to Build the Perfect Blog to Grow Your Ecommerce Brand

In this video, you’ll learn how to build a blog that actually helps grow your ecommerce brand. Blogs are a commonly overlooked but vitally important part of the ecommerce store. That’s why we are here to outline the essential elements of the perfect ecommerce blog and how to use it to grow fans of your brand.

Here’s what we’ll cover in this video:

#1 Identifying the purpose of the blog on your ecommerce site.
Before anything else, decide what you’ll be writing about and why. Your blog must be more than just a blog. It should include intentional content about or around your products that adds value for your customers.

#2 Choose a better name for your blog.
Do not just call it a “blog”. Choose a name for this section of content that is enticing and provides a filter for what type of content will be included there.

#3 Choose your categories.
Based on your purpose and content, decide on specific categories you’ll include in the blog. We recommend having at least one blog category around your ecommerce brand in general, and then other categories that are product-specific.

#4 Write great content.
When it’s time to write your blog posts, be strategic. Write with the goal of converting customers (or potential customers) to brand fans.

#5 Utilize this content everywhere.
Once you have a blog post ready, be sure to use or reference it wherever you can. Link to the blog post on other relevant pages. Create an email around the blog post to drive traffic to it. Post on social media about the topic and include a link in your bio for followers to go read more.

#6 Create a great experience.
We’ll go over a variety of ways to make your ecommerce blog user-friendly, including tips for the blog listing page and the actual blog article pages.

#7 Measure blog performance
Utilize metrics like time on page, exit rate, and click rate to measure user engagement with your posts.

Subscribe to our channel using the link below for more valuable ecommerce growth tips!
https://mtck.co/YouTube-2Y5GUQ9

Click below for access to valuable, FREE resources for ecommerce growth:
https://metacake.com/growth-academy/

Follow us on Instagram to stay up-to-speed on the latest tactics for healthy ecommerce growth:
https://www.instagram.com/metacakehq/